Resume

WORK EXPERIENCE 

FatCat Strategies | 2023-2025

Website Resource Manager

  • Oversaw and delivered over 100 website projects, including new website builds, features, and migrations       

    • Managed cross-functional teams of designers, developers, SEO specialists, and contractors to deliver projects on time and within scope.

    • Led end-to-end planning and execution, including scope definition, timeline development, resource allocation, and QA testing

    • Conducted weekly check-ins with team members and stakeholders to ensure alignment, troubleshoot blockers, and maintain momentum across projects.

  • Standardized internal documentation and workflows to improve efficiency and consistency 

    • Improved team communication, minimize errors, and increase overall productivity.

    • Created step-by-step guides that enabled non-technical team members and clients to manage websites and digital tools with confidence.

    • Documented platform-specific best practices for SEO, CMS usage, and CRM integrations to reduce support requests and improve project onboarding.

  • Spearheaded UX and SEO optimizations that improved site speed and increased conversion rates by 18%.

  • Led CRM integration projects for WordPress websites, streamlining lead attribution and reporting across platforms like Lead Perfection, MarketSharp, and i360.

  • Acted as the primary liaison between internal teams and clients, translating technical details into actionable insights and ensuring a high level of client satisfaction.

 

FatCat Strategies | 2022-2023

Social Media Manager           

  • Managed and executed 300+ organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Pinterest using tools like Hootsuite and Sprout Social.

  • Developed a scalable content planning and approval workflow using Ziflow and ClickUp

  • Aligned content strategy with SEO and UX goals to support lead generation efforts, contributing to a 30% increase in website traffic from social platforms.

  • Collaborated with designers and copywriters to create engaging, on-brand visual and written content tailored to B2B client goals.

  • Monitored analytics and platform insights to identify content trends and adjust campaign strategy for performance and engagement.

EDUCATION

Appalachian State University                                   

B.S. Communication and Business

Scrum Alliance

Certified Scrum Master (CSM)

SKILLS 

Problem-Solving, Strategic Thinking, Project Management, Workflow Automation, Sprout Social, Hootsuite, Ziflow, Click-Up, Canva, Microsoft Office Suite, Google Analytics, CRM Integration, Canva, Communication, Cross-Functional Collaboration