
Why Emotional Intelligence Is the Soft Skill Every Marketer Needs
Emotional Intelligence is a vital part of the marketing landscape. Here’s how Emotional intelligence and public relations: An empirical review applies outside of PR and to all aspects of marketing.

Why Storytelling Still Matters in Marketing (Even When Everyone's Chasing Data)
Everyone’s talking about it - DATA. Here’s the implications of losing sight of storytelling in a Marketing and Branding world.

Dr. Martens “Tough as You” Campaign Insights
A college assignment diving into the Dr. Martens “Tough as You” Campaign - what works, what doesn’t, and “Punk” as a brand.

Designing for Real People, Not "Users"
The best experience design takes into account PEOPLE, not users. Here’s my take on designing with a people-first approach.

On Patience and Puppies
When I adopted a puppy, I didn’t expect her to teach me such life altering lessons. Here’s my take on how patience isn’t passive, and other things Topaz, my 7 month old rescue, has opened my eyes to.